Anne Curley

Areas of Expertise:

• branding and marketing
• strategic planning
• fund development support

As president of Curley Communication, Anne Curley specializes in brand management and strategic planning. We invited Anne to join the program after experiencing first-hand the exceptional value she can provide the Alliance and its members.

Before establishing her consulting practice in 2000, Curley led worldwide communication for S.C. Johnson. In her consulting roles, she has conducted branding, marketing and strategic planning projects for a wide range of corporate and nonprofit clients.

In 2003, she developed a strategy to clarify the Alliance’s brand identity and strengthen our value proposition for members. This strategy provided crystal clarity in focusing both our outreach and our overall resource allocations, in turn driving the success we have since enjoyed, as reflected in record membership recruitment and retention rates. Curley has conducted branding projects and facilitated strategic planning exercises for Alliance members including Neighbor to Family Inc., (Daytona, Fla.), the Adoption Resource Center of Wisconsin (Milwaukee), and Bethany for Children and Families (Moline, Wis.). She has also conducted projects for the Severson Center and two Alliance affiliates—FEI and Ways to Work.

Gordon Johnson, founder and CEO of Neighbor to Family, says of Curley's work: “We had reached a point in our growth where we needed internal consensus about the brand identity we will be working to build—and a plan to make it happen. The Alliance put us in touch with Anne, who offered us a collaborative, customer-focused process that allowed us to get crystal clear on who we should be targeting for our future growth, how we want that target market to view us, and how we can further strengthen the ‘value proposition’ that we deliver to them.”